
Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media strategy is crucial for sustainable growth. Compound that with the fact that nearly half of industry operators have an annual marketing budget of less than $50,000, it’s clear social media is a must. But the relationship between cannabis and social media is fraught, filled with drama and intrigue at every twist and turn. Things seem to evolve… Read more.