Marketing

New York Governor Calls On Websites To Stop Promoting Unlicensed Weed Shops

March 1, 2024 · High Times

New York Governor Kathy Hochul on Wednesday called on social media companies and popular websites including Google and Yelp to stop running listings for unlicensed cannabis retailers. At a press conference, the governor appeared with licensed dispensary owners, who face stiff competition from the multitude of unlicensed weed retailers in New York City, to call attention to the situation. “If you type in ‘cannabis dispensaries’ in Google Maps or Yelp, you’ll get a long list of unlicensed illegal vendors,” Hochul… Read more.

Idaho Bill Would Ban Advertisements for Out-of-State Cannabis

February 9, 2024 · Ganjapreneur

Idaho lawmakers are set to consider a proposal to ban the advertising of illegal products after a state lawmaker saw billboards advertising out-of-state cannabis products, Idaho Capital Sun reports. The proposal, co-sponsored by Rep. Judy Boyle (R) and Sen. Chris Trakel (R), would allow misdemeanor charges against anyone who “willfully publishes any notice or advertisement, in any medium, of a product or service that is illegal under Idaho law,” the report said. Proponents of the bill referenced witnessing specific instances of cannabis… Read more.

Federal Judge Upholds Mississippi’s Ban on Weed Advertising

January 25, 2024 · High Times

A federal judge has dismissed a lawsuit filed by a Mississippi medical marijuana dispensary owner challenging the state’s ban on cannabis advertising. In the legal action, Clarence Cocroft II, the owner of Tru Source Medical Cannabis, argued that Mississippi’s regulations prohibiting cannabis advertising in any media amounted to unconstitutional censorship of the industry. But U.S. District Judge Michael P. Mills disagreed with Cocroft and dismissed the lawsuit on Monday. In his ruling, Mills wrote that because the possession of marijuana… Read more.

Snoop Dogg ‘Giving Up Smoke’ Campaign Backfires, CEO Out at Solo Stove

January 15, 2024 · CelebStoner

John Merris thought he had a brilliant idea: Snoop Dogg shilling for Solo Brands' smokeless fire pit. As the company CEO he reached out to Snoop's brand manager with the idea. "We think it'd be really fun if we got Snoop to endorse it and say he went smokeless," Merris pitched Nick Adler. Snoop liked the Solo Stove idea and said it was up to his attorneys, who appoved the campaign. On Nov. 16, Snoop announced to the world via social… Read more.

Connecticut Cannabis Gifting Event Receives Cease-and-Desist Letter

January 9, 2024 · High Times

In Connecticut, the “HighBazaar” is a private cannabis event that has been held since 2022. The Masonic Temple Day Spring Lodge in Hamden hosts these events, which in the past has attracted hundreds or even thousands of people. The event is what many news outlets and politicians call a cannabis “gifting party,” where attendees pay a fee for entry and can purchase cannabis accessories or obtain “gifts” that come with cannabis. Now, Connecticut Attorney General William Tong is claiming that… Read more.

New Marijuana Laws Take Effect In Multiple States—Affecting Workers, Regulators, Product Labeling And More

January 1, 2024 · Marijuana Moment

For several states across the U.S., the new year means new marijuana laws taking effect—touching on policies that range from employment protections to packaging requirements. As of Monday, cannabis legislation affecting at least five states will take effect, the product of a busy 2023 legislative season that saw major changes to marijuana laws throughout the country. Advocates are already gearing up for a fresh push to expand on reform achievements in 2024, but consumers, regulators and stakeholders should also be mindful of… Read more.

Federal Lawsuit Challenges Mississippi’s Ban On Marijuana Advertising, Citing Free-Speech Rights

December 31, 2023 · Marijuana Moment

Mississippi’s medical cannabis advertising ban is preventing a small dispensary from attracting customers, Tru Source owner Clarence Cocroft is arguing in a federal lawsuit that casts the law as a violation of his free-speech rights. Though medical marijuana is now legal for Mississippians with qualifying conditions and a medical cannabis card, state law prohibits dispensary owners and cultivators from advertising cannabis products. “It’s a daunting task to stay in the industry when you can’t advertise,” Cocroft told the Mississippi Free Press on December 8.… Read more.

Intoxicating Hemp, Innovation Drive 2023 Cannabis Product Trends

December 28, 2023 · Green Market Report

Consumers are driven by price and drawn to new products. As the year edges closer to an end, a look back at the legal cannabis industry shows some new consumer trends alongside a range of responding business adjustments. The Three P’s: Price, Price, Price Wider inflationary pressures, as well as more cannabis-specific economic factors, helped drive the dominance of price sensitivity in consumer decisions. Price compression in mature markets, such as Colorado and Nevada, pushed brands to innovate and diversify… Read more.

New York’s Grower Showcase Events Provide Pipeline for Producers, Refreshing Space for Buyers

December 15, 2023 · High Times

New York’s rollout of legal weed shops has been a mess, to say the least. Designed to revolutionize the legal weed marketplace, New York has instead fallen short either by design or outside factors, including numerous lawsuits.  One of the most significant ripple effects in this series of shortcomings is the immense impact on New York’s licensed growers. Farmers are sitting on one to two seasons worth of product, equaling an estimated 240,000-pound surplus. The situation has become so dire that… Read more.

Willie Nelson, Mike Tyson Step into Michigan Market as Celebrity Brands Bloom

November 23, 2023 · Green Market Report

What’s in a name? An aging hippie from Texas hill country and a mainstay in the “Outlaw Country” music synonymous with weed culture is, perhaps to no surprise, a growing cannabis brand name in Michigan. Willie’s Reserve, a marijuana licensing company started by singer and songwriter Willie Nelson in 2015, is among the latest celebrity brands to grace Michigan dispensaries — when they can keep it on the shelves. Green Stem, a dispensary in Niles in Southwest Michigan, sold out… Read more.

Snoop Dogg’s ‘Giving Up Smoke’ Stunt Promotes Smokefree Firepit

November 21, 2023 · CelebStoner

Snoop Dogg's "giving up smoke" post on November 16 was just a ruse to promote the smokeless firepit, Solo Stove. In another social media post this morning, the rapper explained: "I have an announcement: I'm giving up smoke. I know what you're thinking: 'Snoop, smoke is kind of your whole thing.' But I'm done with it. Done with the carpet and the clothes smellin' all sticky icky. I'm going smokeless. Solo Smoke fix fire. They take out the smoke." He added… Read more.

Anti-Pot Karens Rise Up in New York – Scott Gray (R-NY) Wants Cannabis Billboards Banned Because He Didn’t Like a ‘Got Weed’ Ad

Cannabis faces such strong social disapproval in New York that some residents prefer not to encounter it at all. To eliminate the visibility of cannabis billboards and signs across the state, a New York Republican is pushing for stricter regulations and increased penalties for existing sign restrictions. Assemblyman Scott Gray (R-Watertown) has put forth A8200, a bill that proposes heightened consequences for individuals displaying cannabis-related signs daily. The legislation seeks to restrict the promotion of cannabis through advertisements unless the ads… Read more.

New York Bill Would Outlaw Some Cannabis Billboard Advertisements

November 7, 2023 · Ganjapreneur

A bill in New York seeks to outlaw some roadside billboards for cannabis advertising and would impose fines of up to $2,500 for violations. According to the Justification linked to the proposal, Assemblyman Scott Gray (R) introduced the measure after seeing a billboard in his district that resembled the famous “Got Milk?” advertising campaign popular during the 1990s. In the Justification, Gray writes that the Got Milk campaign was directed at teenagers and the “Got Weed?” billboard is aimed at that same demographic.  … Read more.

Finally Cracking the Cannabis Consumer Code? – 2 Out of 3 Canadians Only Buy Weed from LEGAL Sources!

October 30, 2023 · Cannabis.net

A recent survey conducted by Pollara Strategic Insights, a Toronto-based polling company, reveals that approximately two-thirds of Canadian consumers now exclusively purchase cannabis from legal sources. This new data, released on the fifth anniversary of the end of cannabis prohibition in Canada, suggests that the regulated cannabis industry may have a more significant share of the overall market than previously assumed. This is advantageous for compliant businesses. This finding may surprise some industry executives who have occasionally attributed their challenges and… Read more.

Demystifying the Dry Ice Kief Separation Method

October 24, 2023 · Cannabis Now

The primary goal of any extraction method is to separate the cannabinoid-rich resin of the cannabis plant from the inert plant matter. In the dry ice kief separation process, dry CO2 literally freezes the resin glands on the plant, making them easy to shake loose from foliage. These frozen glands fall through a 120- to 220-micron mesh sieve and are collected in a container below. Done properly, CO2 extraction is exceptionally efficient, and the most common method of small-scale CO2 extraction is… Read more.

Assessing Maryland’s Adult-Use Retail Market by the Numbers

October 17, 2023 · MG Magazine

Dull moments don’t exist in Maryland. Residents of the Old Bay State find excitement through innovation in music, business, technology, sports, politics, and beyond. Marylanders constantly seek evolution, which has influenced how the state approaches the cannabis industry. Eight years into the development of Maryland’s robust medicinal market, nearly 70 percent of eligible residents voted to legalize recreational use among adults over the age of twenty-one. On July 1, 2023, the desire expressed in those ballots materialized in the launch… Read more.

Cannabis Eau de Parfum: Luxury in a Bottle

October 17, 2023 · Cannabis Now

The question must be asked: When does being sprayed with “skunk” weed smell good? Well, it doesn’t. But when hemp extracts, in their rawest form, are carefully infused with the likes of pink pepper, oud, vetiver or vanilla sandalwood as a fragrance, it takes on a whole new scentsation of personalization and luxury. The truth is, I thought I might be hard-pressed to conjure up enough fragrance brands in this genre to fill a page. And begin writing this piece… Read more.

How to Sell More Flower

October 15, 2023 · MG Magazine

In nearly every state, the trend is the same: As cannabis products are introduced to a newbie consumer market, flower sales start off strong before extracts and edibles slowly but surely start grabbing a bigger piece of the pie. That said, flower still reigns supreme in every state. Its market share may have decreased over time, but the amount of money consumers spend on flower has increased every year. Total flower sales in 2022 were just over $14 billion, according… Read more.

Amplify Balances Architecture with Cultural Relevance

October 9, 2023 · MG Magazine

Stroll down any of the placid, leafy avenues in Columbus, Ohio, and inevitably you’ll catch sight of an emblem of the state. Maybe it’s a flag on a porch, a bumper sticker, or an Ohio State University hat perched atop a smiling face. Residents’ immense pride in the Buckeye State is unwavering, undeniable, even unavoidable. Ohioans love Ohio things, so it’s fitting one of the most successful companies in the state’s fledgling cannabis industry is Buckeye Relief, a homegrown vertical… Read more.

Gen Z Women and Cannabis: A Love Story

October 2, 2023 · Cannabis Now

I’ve been picking up dime bags and smoking out of pipes in the car since high school. Growing up with traditional Chinese-born parents, cannabis was extremely prohibited—not unlike the stigma of cannabis we’re trying to break. Over the years, my mom had collected more than seven glass pieces and who knows how many eighths of weed. Every time my stash was confiscated, I’d just go out and buy more. No biggie. Throughout the rollercoaster that is my life, cannabis keeps… Read more.

The Smart Design Secrets of Cannabis Merchandising in 2023

September 29, 2023 · MG Magazine

Cannabis retail is a tough business these days. In established markets, retailers are up against price compression, oversaturated markets, and competition from illicit operators. New markets have their own challenges, with stores under pressure to open quickly and recoup substantial cash outlays in licenses, real estate, and other start-up costs. As a result, many retailers are so narrowly focused on price they overlook opportunities to shape distinctive brand experiences that generate long-term growth. “When you compete on price alone, you… Read more.

Dunkin’ Takes E-Cigarette Maker to Court Over Branding

September 27, 2023 · Green Market Report

Dunkin’ Brands Group Inc., parent company of Dunkin’ Donuts, has sued an e-cigarette maker in New York federal court over trademark violations and more. The lawsuit contends that Singh Handicraft Corp.’s branding for its e-cigarettes is strikingly similar to Dunkin’s distinctive design. Specifically, the disposable vaporizers, shaped like an iced coffee cup and a glazed doughnut, display a logo that mirrors Dunkin’s signature orange and pink color palette and rounded font. According to court documents, “Defendants have merely replaced the term ‘Vapin” for Dunkin’ in… Read more.

Alaska Eases Rules on Cannabis Ads, Free Samples

September 27, 2023 · Green Market Report

Alaska regulators significantly loosened key restrictions that could lead many cannabis businesses to greater profitability simply by letting them advertise in many common venues and offer free samples to customers through legal dispensaries. According to the Alaska Beacon, the state’s Lt. Gov. Nancy Dahlstrom signed the new rules into law on Sept. 8, and they’ll kick in on Oct. 8, at which point cannabis brands will be allowed to post ads anywhere that isn’t specifically prohibited by local ordinances or state laws.… Read more.

Six Essential Strategies for Maximizing Event Sponsorships

September 24, 2023 · MG Magazine

Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone knows the real business happens after hours. Speed-networking lunches, happy hours, and after-parties offer people the chance to connect in a low-key environment. Within warm, inviting atmospheres, many a deal has been sealed at an evening affair. And with so few methods of marketing in cannabis, event sponsorship can offer big dividends—if done correctly. “In cannabis, where brands don’t have the deepest access to… Read more.

The Craft Cannabis Industry: Following in the Footsteps of Craft Beer

September 22, 2023 · Ganjapreneur

In recent years, the cannabis industry has undergone a transformation, evolving from an underground, unregulated market to a legal and burgeoning sector. Within this transformation, a trend has emerged that seems to parallel the growth of another well-established industry: craft beer. Just as craft beer disrupted the traditional beer market and captivated consumers with unique “niche” offerings, the craft cannabis market is set to mirror this trajectory, offering high-quality products and a very personalized experience. Roots of the Craft Movement… Read more.

Why Does Weed Still Cost So Much?

August 23, 2023 · Cannabis Now

If you’ve purchased cannabis in the US anytime over the past several months, years or even decades, you’ve likely noticed that while specials come and go, the rough price of an eighth of an ounce of weed has hovered reliably around the $40 mark. In some states, the average price is closer to $50, and top-shelf (or rapacious retailers) might demand $60, but everything still seems pegged towards expecting to withdraw a few Andrew Jacksons whenever it’s time to pick up a bag. It’s been this… Read more.

How Free Samples Trigger Curiosity and Drive Brand Loyalty

August 22, 2023 · MG Magazine

The allure of free samples is hard to resist. Who doesn’t love single-serve cups of chips and salsa at no charge? Hands down, the big dog of the free-sample world is Costco, which has reaped the scientifically proven benefits of free samples for years. Though the company primarily is known for its wildly successful membership program and bargain-basement pricing driven by massive economies of scale, its sample game is what keeps many customers returning … and buying. So settle in… Read more.

The 3 Different Market Types Need Different Data

August 15, 2023 · MG Magazine

Only three states in the United States have no program in place for legal medical or recreational cannabis, leaving the rest of the country with a patchwork of markets. Some states have legalized adult use, while others allow only medical use. Some have operated programs for more than ten years, and others launched programs only recently. As new states come online to fanfare and excitement, mature markets face major pitfalls and failures as they struggle to keep up with the… Read more.

Filling a Brand-Focused Gap in a Saturated Market

August 11, 2023 · MG Magazine

The rise of honest-to-goodness brands has ushered in incredible improvements for numerous stakeholders throughout the cannabis industry. Brand differentiation helped producers set themselves apart, consumers gained more confidence in the integrity of their purchases, and dispensaries got an influx of diverse, visually arresting products to put on their once-barren shelves. Today, some of the coolest stores in North America place brands at the heart of the shopping experience. Using traditional retail methods like shelf-space buys, shops-in-shops, and endcaps, dispensary owners are leveraging brands’ increasingly high-quality creative… Read more.

Jesse Ventura Considering Launching Cannabis Brand in Minnesota

August 9, 2023 · Ganjapreneur

During a cannabis expo in late July, former Minnesota Gov. Jesse Ventura said he is interested in launching a cannabis brand. Ventura, a former professional wrestler, actor, military veteran, and longtime cannabis advocate, said he wants “to be the first major politician in America who puts his likeness, face and everything behind cannabis.”  Ventura testified in front of lawmakers as they considered the bill to legalize cannabis, which ultimately passed. Provisions of the law took effect August 1, but retail sales… Read more.

Brett Heyman’s Colorful World

August 3, 2023 · Cannabis Now

Celebrated cult accessories designer Brett Heyman creates the beau monde of bongs with her luxury cannabis lifestyle brand, Flower by Edie Parker. The former director of public relations at Gucci fuses flower with fashion to create a range of covetable cannabis accouterments that look equally at home in an art gallery as they do on your coffee table.  Heyman launched Flower in 2019 as a natural expansion for her successful Edie Parker handbag and homewares brand. The two are synergistically united in… Read more.

Building the Perfect Retail Tech Stack

July 28, 2023 · MG Magazine

In the increasingly competitive retail cannabis market, constructing the right tech stack for your dispensary is mission-critical. Your dispensary’s technical infrastructure, along with data management and use, can create a significant competitive advantage when carefully selected and strategically integrated. On the other hand, a haphazardly assembled tech stack without proper attention paid to integrating multiple systems can severely hamper dispensary operations, stemming the flow of revenue and needlessly limiting opportunities for growth. Unfortunately, there’s no such thing as “the best”… Read more.

6 Outside-the-Box Retail Strategies

July 24, 2023 · MG Magazine

The past fifteen years have seen a major shakeup in brick-and-mortar retail. Changes in consumer spending, the emergence of ecommerce, and a shift toward the experience economy ushered in what was famously (and perhaps overly dramatically) dubbed the “retail apocalypse.” The mall, once an American institution on a par with church in its role as a community nexus, has endured a sharp decline, with Business Insider reporting just 700 malls remain in the United States—down from 2,500 in the 1980s. With… Read more.

New York Approves Plans to Allow Cannabis ‘Showcases’ & Sales at Public Events

July 22, 2023 · Ganjapreneur

New York cannabis regulators on Wednesday voted to approve a “cannabis showcase” program that would allow growers to sell products to the public at events, NBC 5 reports. The Cannabis Showcase will allow growers to partner with adult-use cannabis retailers and processors to organize events for showcasing New York products.  The showcases must include a minimum of three licensed cultivators, partnering with a licensed adult-use dispensary to sell licensed and tested cannabis products to customers. The events are only allowed in municipalities that allow for retail cannabis sales and… Read more.

New York Is Now Accepting Applications For Marijuana Farmers Markets

July 22, 2023 · marijuanamoment.net

New York regulators are now officially accepting applications for marijuana businesses interested in organizing cannabis farmers markets in the state. Just two days after the Cannabis Control Board voted to authorize what they’re calling Cannabis Growers Showcases (CGS), regulators opened the applications and posted guidance and templates for municipal approval for the events. “A CGS can take place in various locations, including standalone, temporary retail locations; licensed retail dispensary locations; licensed conditional cultivator or processor locations; or other approved event locations,” the… Read more.

6 Loyalty Programs for a Lasting Retail Advantage

July 22, 2023 · MG Magazine

Even though markets are expanding, the crowded retail landscape in many regions can make acquiring new customers difficult and expensive. Implementing a robust loyalty program may help merchants boost basket sizes, increase the frequency of customer visits, and offer targeted marketing opportunities that yield better outcomes. Loyalty programs are popular with both consumers and businesses. Data indicate the average program member spends 35 percent more per purchase and buys a significantly more diverse product range than non-members. However, data also show almost 40 percent… Read more.

Missouri Enacts New Cannabis Packaging Rules

July 18, 2023 · Ganjapreneur

Missouri officials have released new rules for cannabis packaging in the state, limiting colors on packages to one primary package color and up to two logos or symbols that can be of different colors, the Springfield News-Leader reports. The logos or symbols cannot be larger than the clearly printed word, “Marijuana,” which must appear on the packaging in black or white text.  All cannabis product packaging must also feature a warning label that says: “Cognitive and physical impairment may result from the use of… Read more.

The Cannabis Industry Wants To Turn July 10 Into A ‘Hashish Holiday’

July 10, 2023 · Yahoo!News

Now that recreational pot has been legalized in 23 states, the cannabis industry is borrowing a marketing trick from the booze industry: “hangover holidays.” Or, in this case, “hashish holidays.” Most people are aware that marijuana buffs celebrate each April 20, or “420.” And the day before Thanksgiving ― aka “Weed Wednesday” ― is reportedly a big sales opportunity for dispensaries. But Monday, July 10, marks another, lesser-known “holidank” for cannabis consumers: “710,” when enthusiasts are encouraged to get high via cannabis wax, vaping, resins or dabs. The name of… Read more.

Medical and Adult-Use Pricing Trends

July 8, 2023 · MG Magazine

As new states open their doors to the cannabis industry, companies that win licenses are faced with some important choices regarding where and how they will conduct business—namely, whether they want to operate in the medical markets, adult-use markets, or both. While traditional medical markets often are a first step for companies hoping to stake a claim in restricted-license states, they can be an expensive gamble without a large and growing patient population. Adult-use markets, particularly on the West Coast,… Read more.

Negligent Storytelling: The Heart of Cannabis Marketing Failures

June 28, 2023 · MG Magazine

Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age. And make no mistake, safe access to cannabis is exciting. But you wouldn’t know it by the lackluster marketing efforts coming out of the space. Perhaps you’ve heard the complaints: tight budgets, regulatory restrictions, crazy tax laws, and understaffed teams. As painful as these realities are, they shift focus away from the heart of the matter. The real issue in cannabis marketing:… Read more.

Green Qween Embraces the LGBTQ+ Community with Style

June 28, 2023 · MG Magazine

While cannabis stores in much of the country need to serve a broad customer base within a defined radius, retailers in mature, saturated markets like Los Angeles and Toronto are standing out by tailoring their spaces to the needs of specific consumer groups. Green Qween is one such store. Operated by and for the LGBTQ+ community, the dispensary is proving people will travel for an experience that aligns with their values. Located in downtown Los Angeles near the uber-hip Ace Hotel, the… Read more.

New York Cannabis Revels In Community

June 26, 2023 · Green Market Report

On the Revel hosted a New York cannabis community event on June 22 bringing together licensed operators. New York cannabis producers were able to display their businesses as potential buyers shopped around for dispensary products. Roughly 800 people attended the event held in Hudson, New York. Despite the trouble in the New York market, the mood was celebratory and optimistic. https://www.youtube.com/embed/9XxoXMNQjxQ Read more.

Twitch Bans Cannabis Product Advertising Despite Allowing Alcohol Ads

June 23, 2023 · Ganjapreneur

Cannabis companies cannot buy advertising or otherwise sponsor streamers on the popular online streaming platform Twitch, which is owned by Amazon, after the company updated its branding policies earlier this month. Notably, Twitch’s new branded content policy does allow for the promotion of alcohol products but they must be “marked as mature content” on the platform. Twitch does allow users to consume cannabis on-stream so long as the person streaming is of-age and located in a place where cannabis has been legalized… Read more.

18 Brand Aesthetics We Love

June 20, 2023 · MG Magazine

Packaging has been a critical component of commerce for millennia. From the earliest days of trade and barter, people have used a variety of materials to package and transport goods and effectively differentiate them from competitors. It’s thought the practice originated in the second millennium BC, when the Egyptians used reed baskets and papyrus to package products for trade, stamping the containers with images and hieroglyphics to indicate their contents and origin. Many cultures would advance the practical aspect of packaging in… Read more.

Keeping a CBD Brand Relevant with and without Federal Guidance

June 16, 2023 · MG Magazine

Herndon, USA - May 7, 2020: Inside Sprouts farmers market grocery store shop with retail display of SoulSpring CBD cannabidiol oil infused botanical products, muscle rub spray and roll-on

High prices and a lack of noticeable effects have stopped nearly 20 percent of consumers from continuing their cannabidiol (CBD) regimen. However, savvy brands are still finding ways to attract new customers in an environment plagued by regulatory uncertainty that makes it difficult to plan for the future with confidence. Brightfield Group’s recent market research report, Striving to Thrive in U.S. CBD, dives into two forecast possibilities for the industry: one with increased federal guidance and regulation, and one without. While… Read more.

How to capitalize on consumer data to personalize marijuana marketing

June 13, 2023 · MJ Biz Daily

When it comes to marijuana, men and women approach consumption differently. Men are more likely to go on binges while women tend to avoid substance-use behaviors, for example. A 2020 Canadian study also found that men pursue opportunities for intimate interactions with women when using cannabis, while women reported being more selective about sexual partners. It’s this kind of new information that marijuana companies can use to market their products to men and women, drill down deeper into their wants… Read more.

How Heritage Brands Can Expand Their Reach

June 13, 2023 · MG Magazine

In the old days, reputation was everything in the world of cannabis. Without the benefit of government regulation, internet searches, or scientific research, trust played an outsized role in the process. These days, fortunately, such leaps of faith no longer are required thanks to the advent of state-legal markets. Today, many brands understandably have staked their claim to a piece of the market through roots based on heritage and culture. From formerly underground empires gone legit to those whose claims… Read more.

You Can’t Judge a Book by Its Cover … or Can You?

June 5, 2023 · MG Magazine

“You can’t judge a book by its cover.” I can vouch for that. I’ve read some truly terrible books encased in gorgeous jackets. Sadly, I’m not alone in letting my eyes overrule my intellect. Research has shown that after the title, a book’s cover is the most significant driver of sales. That’s why publishers and independent authors spend thousands of dollars creating the perfect wrapper to tease the content inside. A prime example: Excepting Harlequin, how many heterosexual romance novels… Read more.

Pride & Prejudice: LGBTQ Brands Flourish

June 2, 2023 · Cannabis Now

There’s a long, strong and colorful relationship between the LGBTQIA+ community and the legal cannabis movement. It goes back to the 1970s when Harvey Milk, the first openly gay man to be elected to public office in California, proposed one of the first cannabis legalization bills weeks before he was assassinated. Fun fact: It was Milk who urged artist Gilbert Baker to design the rainbow flag, the official symbol of the gay community and a source of global pride Milk’s ally… Read more.

The Cheers of Cannabis Cafes – Massachusetts Plans New Pot Cafe Rollout

May 30, 2023 · Cannabis.net

Regulators in the Massachusetts marijuana industry made a decision this past Monday to abandon previous plans for a limited pilot program involving cannabis cafes and social consumption sites in twelve municipalities. One official said this move would help get the voter-approved market sector online "a little quicker." The Cannabis Control Commission changed course from earlier restrictions that would have limited the launch to a dozen cities and towns nine months after a new state law defined a procedure for cities and towns to… Read more.

If You’re Not Selling to Budtenders, You’re Doing It Wrong

May 24, 2023 · MG Magazine

Targeting the right people along the supply chain, as opposed to focusing on the end user, is an essential part of gaining market share in a highly-competitive retail environment. When it comes to cannabis producers and manufacturers, if you’re not thinking about selling to budtenders, then your sales strategy is missing a critical component. Industry data and market research company Brightfield Group recently conducted its second annual survey of hundreds of retail workers in Canada to determine “What Drives Budtenders.” The findings… Read more.

Pop-Ups Are a Gateway to Increase Revenue and Grow Relationships

May 20, 2023 · MG Magazine

Pop-ups offer many ways for dispensaries, cultivators and manufacturers to amp up revenue and familiarize customers with their products. Although state and local regulations may prevent visitors from seeing, touching, and sampling products, brand representatives can overcome these hurdles with educational conversations, interactive games, and merchandise like stickers and shirts. “Right away, a pop-up should show how a brand differentiates itself from its competitors,” said Andreas “Dre” Neumann, chief creative director at Jushi Holdings Inc., a vertically integrated, multistate operator with a footprint in… Read more.

How to Engage with Gen Z in 2023

May 19, 2023 · MG Magazine

Abstract art lines background. Monochrome white stripes like letter Z.

The beginning of the legal cannabis industry was defined by excess, and in response, the market catered to the most obvious group that had never shied away from consumption: the Cheeches, Chongs, Snoop Doggs, and Seth Rogans of the world. In the decade since Colorado became the first U.S. state to legalize cannabis for adult use, we’ve moved away from free dispensary dabs and 500-milligram edibles to more refined products intended to fit seamlessly into the lives of everyday, mainstream Americans.… Read more.

Cannabis rebrands aim to differentiate retail, not alienate shoppers

May 17, 2023 · MJ Biz Daily

A push toward familiarity and comfort is in, while cannabis shops that resemble the Apple Store appear to be on the way out. Taking a page from contemporary retailers, groceries and restaurants, cannabis companies are overhauling their store interiors to simplify and accelerate transactions using tablet ordering stations, digital signage and menus, and designated queues for online orders. Some dispensary rebrands – including dozens of stores converging under the umbrella of Miami-based multistate operator Ayr Wellness – are intended to… Read more.

How Automation Is Helping Cannabis Companies Survive the Slump

May 13, 2023 ·

While robots and artificially intelligent digital bots start to land exotic jobs in manufacturing, agriculture, and other types of industrial production, smart cannabis companies are investing more money into mundane machines used to create pre-rolls, stamp out labels, or trim flower. In order to compete in an increasingly competitive marketplace, automation is one of the most effective ways for companies to cut costs and boost bottom lines. “What we’re seeing across the United States is the price of cannabis has fallen and,… Read more.

NBA Releases Details on New Cannabis Policy

May 11, 2023 ·

The National Basketball Association has confirmed reports that it will permanently end its ban on cannabis, but refuted claims that players would be allowed to promote marijuana brands.  The National Basketball Association (NBA) last week clarified its new cannabis policy for players, confirming earlier reports that the league will no longer test players for THC. But the NBA also refuted leaks about its new collective bargaining with the players union that reported that the league’s athletes would be permitted to… Read more.

Cannabis Trademarks May Require a Tobacco Disguise

May 11, 2023 · MG Magazine

A recent federal ruling indicates cannabis accessory manufacturers seeking trademark protection will need to show their products’ value to tobacco users. In a precedent-setting decision first reported by Law360, the United States Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) upheld the rejection of a 2017 application submitted by the National Concessions Group, owned by Canadian company Slang Worldwide Inc. The application sought to trademark the brand name “Bakked” for marketing a dab tool or, as the application stated, an… Read more.

7 White-Label Manufacturers That Can Help Expand Your Brand

May 5, 2023 · MG Magazine

Launching a new product line is hard work. It’s also expensive, especially for startups that may not have the up-front investment for all the equipment, raw materials, labor, packaging, and warehouse space required to create, store, and ship goods that may or may not resonate with the targeted consumers. Knowing this, some companies turn to white-label manufacturers to achieve their goals. White-label companies make products under contract for other businesses that then apply their own branding and sales channels to deliver the… Read more.

The Importance of Branding for Your Customers in 2023

April 29, 2023 · MG Magazine

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The cannabis industry has come a long way since Colorado voters decided to legalize recreational use in 2008. In the early days, the novelty of legal weed was enough to push brands forward to consumers, but anyone who has ever visited trade shows like Hall of Flowers or their local dispensary can tell you there are now hundreds of brands in each state working to stand out in saturated markets. Quality, convenience of use, and price will always factor into a purchase, but branding and marketing are… Read more.

Twitter Bolsters Charm Offensive With Cannabis Advertisers

April 26, 2023 · WSJ

Twitter relaxed its rules on the types of ads U.S. cannabis companies can run on the platform, less than three months after accepting them as paying customers for the first time.  Companies can now feature their packaged cannabis products in their ads. Previously they could advertise their businesses and link out to websites but couldn’t depict the actual products they sold. The company has also increased the number of states where advertisers can target consumers for medical and recreational cannabis.… Read more.

Where’s Snoop’s BIC EZ Reach Lighter? Where’s Willie Nelson?

April 20, 2023 · Muse by CLIO

Add Martha Stewart and it's cannabis celebrity overload When Snoop Dogg's BIC EZ Reach lighter and Martha Stewart's favorite scented candle go missing, who's your prime suspect? Spoiler: It's Willie Nelson! BIC launched its first official campaign for 4/20, although we all know this brand leans heavily into the market and embraces the many uses for its popular lighter. When Snoop's unable to find his fave lighter, he video calls Willie, to find the beloved octogenarian denying knowledge of its… Read more.

Fresh Challenges and Opportunities for Cannabis Marketers in 2023

April 20, 2023 ·

The elephant in the marketing room isn't specific to cannabis, but arises from changes in media and communications as a whole over recent years. More people have tools and access, with social media pulling the creativity out of so many folks who wouldn't have discovered or shared their talents had these platforms not existed. This has naturally raised the competitive bar for creativity and continues to push it higher by the day. Teenagers can throw down a video that feels… Read more.

Opinion: How craft cannabis producers can survive economic headwinds

March 30, 2023 · MJ Biz Daily

Marijuana buds on money

The cannabis industry is in distress. Marijuana companies across North America are laying off employees, retailers are closing their doors and cultivation facilities are turning off the grow lights. It is not all doom and gloom, though. Cannabis producers can take steps to adopt a craft-at-scale model built to handle the downturn. Improve efficiency and quality The decrease in cannabis wholesale prices can be mitigated by limiting operational expenses. Automation is one way to reduce labor costs. As general labor is… Read more.

6 Cannabis Retail Marketing Predictions for 2023

March 30, 2023 · MG Magazine

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Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online every year. But while the feds continue to drag their feet on reform, the cannabis industry keeps chugging along, hoping for change. In the meantime, emerging markets are experiencing exciting growth, with more mature markets facing insurmountable challenges. It’s a dichotomy not lost on anyone, and even robust businesses opt to tread lightly—especially in terms of… Read more.

Americans now favor legal cannabis over legal tobacco

March 9, 2023 · The Hill

More Americans now favor legal cannabis than legal tobacco, surveys show, signaling a sharp societal shift from an era when cigarette-smoking was legal pretty much everywhere and pot-smoking was legal absolutely nowhere.  Fifty-seven percent of American adults would support “a policy prohibiting the sale of all tobacco products,” the Centers for Disease Control and Prevention (CDC) reported in a research brief last month.   A slightly larger majority, 59 percent, believe marijuana should be legal for both medical and recreational use, according to… Read more.

San Francisco has a new farmers market just for cannabis

March 7, 2023 · SFGate

There's a new type of farmers market in San Francisco, but instead of buying fruits and vegetables, customers get to buy a famous California crop that is best enjoyed smoked. This market is dedicated entirely to cannabis. The new monthly event takes place at one of two downtown San Francisco dispensaries: Moe Greens on Market Street and Barbary Coast on Mission Street. The showcases allow customers to learn about dozens of different cannabis strains directly from the farmers who grow them.… Read more.

Atlantic City: Claridge Hotel’s Former Gambling Casino To Become New Jersey’s First Cannabis Lounge

March 1, 2023 · Benzinga

New Jersey's Casino Reinvestment Development Authority approved a proposal that would bring a 10,000-square-foot cannabis dispensary and lounge to Atlantic City's historic Claridge Hotel and former gambling casino where Marilyn Monroe once judged the Miss America Pageant.  The Claridge Hotel, which opened in 1930 during the Great Depression as the last of the great hotels built near Atlantic City's Boardwalk, is making space for the High Rollers Dispensary on what used to be its casino floor. The Claridge is now a stand-alone hotel with no gambling.  Because the Claridge does not technically… Read more.

420 Comes Early: Cannabis Brands Roll Out First Paid Ads on Twitter

February 18, 2023 · ADWEEK

A few weeks ago, Elon Musk posted a three-character message that contained only the numbers 420, with no explanation. Many people interpreted it as yet another sign of Musk’s loud-and-proud canna-fandom. But weed industry executives saw it as a harbinger of a policy shift, speculating that Twitter would soon break ranks with other social channels and become a canna-friendly home in the digital realm. The guesses turned out to be correct, with the official announcement coming this week: Twitter has “taken measures… Read more.