
Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone knows the real business happens after hours. Speed-networking lunches, happy hours, and after-parties offer people the chance to connect in a low-key environment. Within warm, inviting atmospheres, many a deal has been sealed at an evening affair. And with so few methods of marketing in cannabis, event sponsorship can offer big dividends—if done correctly. “In cannabis, where brands don’t have the deepest access to… Read more.