Red Light Holland targets U.S. market with new mushroom sales arm

January 25, 2024 · Green Market Report

Red Light Holland plans on coming to America.

The company is launching a new branch called SR Wholesale North America to sell mushrooms “if and when regulations permit,” according to the company’s statement.

The new wholesale arm will work with Ontario-based partner farms to offer a variety of fresh mushrooms as it builds out a sales pipeline in the region.

“Our AEM Partners, Holburne and F&R Mushroom farms, have a proven track record of delivering top-quality mushrooms, and we are confident that this new division will provide consumers with an exceptional range of fresh and premium mushroom products as we concentrate on near-term revenue growth with the launch,” said Todd Shapiro, CEO of Red Light Holland.

The expansion is part of Red Light Holland‘s (CSE: TRIP) (OTCQB: TRUFF) broader strategy to diversify its product range and strengthen its market position outside of Europe. The company is typically known for its functional mushrooms, mushroom home grow kits, and psilocybin truffles in the Netherlands, where such products are legal.

Troy DuFour, Senior VP of Sales at Red Light Holland, will lead the new branch, called SR Wholesale North America.

“Our partnership with Holburne and F&R Mushroom farms positions SR Wholesale North America uniquely in the market,” DuFour said. “Their expertise in cultivating top-quality exotic mushrooms adds significant value to this venture, and we are confident that this collaboration will meet and exceed the expectations of our consumers.”

“As well, we will leverage the valuable expertise gained from the Netherlands as we will draw on the success and insights of SR Wholesale’s operations. We aim to apply the best practices in wholesale sales to retailers in the North American market from the proven strategies and methodologies implemented by SR Wholesale in The Netherlands.”

The company’s announcement also included news of the departure of Ridley Doolittle, the Chief Marketing Officer, though no further details were provided regarding the change.

Part of an eventual play since the company’s founding, the move will look to capitalize on growing U.S. consumer interest in natural and health-conscious products, including micro dosing natural psychedelics. (Full Story)

Next Post

Maine Lawmakers Hold Hearing On Psilocybin Bill As Committee Members Disclose Personal Psychedelics Use

A Maine House committee is considering a bill to legalize psilocybin, allowing adults to access the psychedelic at licensed facilities while broadly ending the criminalization of personal use and possession of psilocybin. During a hearing before the legislature’s Veterans and…
Read
Previous Post

Massachusetts Governor Touts Activists’ Support For Her Veterans Bill That Would Create Psychedelics Work Group

The governor of Massachusetts is promoting the testimony of activists who spoke in favor of her veterans-focused bill that would, in part, create a psychedelics work group to study the therapeutic potential of substances such as psilocybin. During a hearing before…
Read
Random Post

HIGH LIFE I was an NFL legend and Heisman Trophy winner – now I have a VERY different day-to-day job away from the field

RICKY Williams used to plow through defenders on the field now he's trying to use his platform to change the narrative around his new career.  The former 1998 Heisman Trophy winner has taken the name to a new level and…
Read
Random Post

Wonderland: John Mayer & Friends Perform for Yellowstone

I missed the abrupt breeze that tends to grace these parts as I stood in line on that hot August afternoon, waiting to enter Pine Creek Lodge, a relatively intimate music venue nestled beneath the Absaroka Mountain Range in Montana’s…
Read
Random Post

Ohio Voters Say Yes to Adult-Use Marijuana

On Tuesday night, Ohio voters approved Issue 2, a measure to legalize and regulate recreational marijuana for adults statewide. As of 9:35 p.m. ET, the “Yes” vote leads with roughly 55.5% of the vote while “No” has 44.5% of the vote.…
Read
Random Post

Ahead Of Oral Arguments, Safe Drug Consumption Site Lawyers Call Out DOJ’s ‘Irreconcilable’ Legal Positions

With oral arguments set for Monday in a federal court case over a proposed Philadelphia safe drug consumption site, counsel for the would-be facility sent a letter to the judge in the case on Thursday calling out the Department of…
Read