Women of Influence: Loriel Alegrete

November 8, 2023 · Cannabis Now

40 Tons, a social impact cannabis brand striving to change lives by helping those with past cannabis convictions find careers in the industry, is led by CEO Loriel Alegrete. While that’s the primary goal, she says the company collaborates with other brands, retails premium products and provides education and opportunities for those who need it most. The company sees the objective as a win-win since it also brings value to businesses in need of candidates. 

Alegrete co-founded the businesses and says the company’s focus all stems from a deeply personal connection to the issue of social justice because of her husband’s cannabis-related incarcerations. Alegrete was not even aware of his thriving underground pot business until she learned he was being sent to prison for years. Although he’s since been released, she says she can’t turn away from the call to
help free other cannabis prisoners. “I’m compelled to give a voice to the voiceless; the men and women dying in prison,” 40 Tons’ website states.

On the issue of gender parity, Alegrete says the cannabis industry is starting to become more inclusive of women. “However, we still have a long way to go for equal representation. My wish list includes seeing more women in executive leadership roles with real decision-making capabilities and more female and minority operators.” (Full Story)

In categories:Business Culture
Next Post

Big investors keener on cannabis MSOs as rescheduling looms, survey shows

Institutional investors are increasingly bullish on U.S. cannabis multistate operators, according to a new survey, which suggests marijuana rescheduling by the federal government could convince those big investors to put new money into MSOs. The group’s sentiment is “more bullish…
Read
Previous Post

Colorado Market Rebounding Somewhat, but Contraction Isn't Over

A longtime Colorado cannabis distributor and deal broker who works with dozens of farms and brands said he expects the cultivation sector in the state to continue shrinking more than it already has this year, but the wholesale market has already seen…
Read
Random Post

Marijuana firm Bright Green’s immigrant fundraising plan draws scrutiny

Nasdaq-traded marijuana company Bright Green Corp. is again attracting scrutiny and questions, this time for its audacious plan to raise $500 million through a federal investment program that targets immigrant investors. The company announced in a February news release it would use…
Read
Random Post

Aeroponic cannabis cultivation offers benefits, but high-tech method is rare

Cannabis is typically grown in a medium, often a soilless medium such as rockwool or coco coir, or in living soil. Aeroponic cultivation eliminates that growing medium entirely: Exposed, hanging plant roots are misted directly with a solution of water and…
Read
Random Post

New Interactive Federal Map Shows How States Rely On Marijuana Tax Revenue To Fund Public Services

A new map published by the U.S. Census Bureau details the proportion of state revenue made up by marijuana tax money, and in some cases, the figures are eye-popping. In Oregon, for example, roughly $1 in every $20 the state…
Read
Random Post

Historic Denver Hotel Launches Equity Crowdfunding Campaign To Fund Cannabis Consumption Lounge

Colorado has been a destination for cannabis tourists since the first sale of recreational marijuana in 2014. But at the time, state laws prohibited consuming cannabis in public places, so those tourists technically didn’t have a place to enjoy their…
Read