Women of Influence: Allison Krongard & Laura Eisman

November 13, 2023 · Cannabis Now

The co-founders of Her Highness, a luxurious line of couture cannabis products formulated to address women’s pain and pleasure points, Allison Krongard and Laura Eisman, sell THC pre-rolls, edibles, vapes and CBD concoctions. Her Highness also offers several covetable smoking accessories, including gold-plated grinders and lighters. 

Both women have backgrounds in female-centered and innovative businesses. In 1998, Eisman founded Girlshop.com, an e-commerce site that expanded to a physical store in Manhattan’s red-hot Meatpacking District before selling to a competitor in 2007. Krongard is also the brains behind WallCandy Arts, a successful line of voguish removable wallpapers. The duo is now actively promoting the Her Highness’ mission “to increase joy in women’s lives.”

“Being a female founder/C-suite in cannabis is exciting, challenging, rewarding but most of all, critical for normalizing the industry,” Krongard says. “It was only five or six years ago when nearly 40% of executives in the space were female. That number has dwindled sharply, yet women are the fastest-growing consumer group in cannabis. I’d love to see more female founders join the party.” “It takes
guts to be a woman in any business, period,” Eisman says. “So, put on your big girl hot pants and be confident AF.” (Full Story)

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