Meta Allows CBD Advertising

July 16, 2023 · MG Magazine

Hemp and CBD product manufacturers and sellers are blocked from three fewer advertising channels after Meta Platforms Inc.—parent company of social media platforms Facebook, Instagram, and Threads—updated its advertising policies.

But don’t get too excited. Significant restrictions still apply.

Under the new policy, advertisers need written permission from Meta to promote or sell noningestible CBD products that contain less than 0.3 percent THC. Products containing more THC than allowed under federal law, those with psychoactive properties (i.e., delta-8), and ingestibles (edibles, tinctures, capsules, etc.) remain prohibited. In addition, CBD advertisers must be certified by merchant-monitoring service LegitScript and comply with all applicable local laws as well as “established industry codes and guidelines.” Promotions and sale offers may target only United States residents 18 years of age and older.

Advertisers of hemp products that do not contain CBD, THC, or other psychoactive components may target users in the U.S., Canada, and Mexico and are not required to obtain Meta’s permission or LegitScript certification as long they comply will local laws and established industry codes and guidelines. In addition, hemp advertisers may “educate, advocate, or give public service announcements related to CBD and related products provided that such ads don’t offer any prohibited products for sale.”

Meta is the third major platform to revise its rules regarding promotion of cannabinoids. In February, Twitter relaxed its U.S. rules to allow promotion and sale of hemp-derived topical CBD products containing no more than the federally legal 0.3 percent THC. In Canada, advertisers may promote products containing THC in only the regions in which they are licensed, and the ads cannot offer products for sale. One month earlier, Google announced a policy change that allows promoting FDA-approved pharmaceuticals containing CBD and hemp-derived CBD topicals with THC content of 0.3 percent or less in California, Colorado, and Puerto Rico. Both platforms also require certification by LegitScript. (Full Story)

In categories:CBD Hemp Social Media
Next Post

Curating a Natural Wellness Approach with CBD Kratom

The new and continuing science of plant-derived substances like cannabis, hemp and kratom is providing a market of products that goes beyond traditional dispensary options. What if there was a one-stop resource to learn and shop quality, plant-based products that…
Read
Previous Post

DeSantis Signs Bill Banning Hemp ‘Chewing Gum’ And Other Cannabis Products For People Under 21 In Florida

Florida Gov. Ron DeSantis (R), a 2024 Republican presidential candidate, has signed a bill banning sales of any consumable hemp products—including cannabis “chewing gum”—to people under 21, an expansion of an existing prohibition on young people being able to purchase…
Read
Random Post

The 3 Different Market Types Need Different Data

Only three states in the United States have no program in place for legal medical or recreational cannabis, leaving the rest of the country with a patchwork of markets. Some states have legalized adult use, while others allow only medical…
Read
Random Post

Maryland Marijuana Legalization Law Officially Takes Effect As Adult-Use Sales Launch

Maryland’s marijuana legalization law officially took effect on Saturday, with simple possession and personal cultivation becoming legal as the majority of existing medical cannabis dispensaries opened their doors to adult consumers for the first recreational sales. Meanwhile, a separate law also took effect…
Read
Random Post

Steven Spielberg Says He Never Smoked Weed, But Still Has Fun With Seth Rogen's Stoner Movies

Seth Rogen and Steven Spielberg attended the Palm Springs International Film Festival, presenting The Fabelmans, the director's autobiography in which Rogen plays his uncle. During the festival, they were intercepted by the press and a journalist from Variety magazine asked Spielberg what the stoner movie he liked…
Read
Random Post

German cannabis operator signs on as main sponsor of pro soccer team

German cannabis company Four 20 Pharma has inked a deal to be the main jersey sponsor for Sport-Club Paderborn 07, a professional German soccer club. Sport-Club Paderborn 07 – commonly known as SC Paderborn 07 and based in Paderborn, North…
Read