New Mexico Rolls Out ‘Yes & Know’ Cannabis Public Education Campaign

June 10, 2023 · Ganjapreneur

New Mexico is rolling out its first media campaign to educate the public about responsible cannabis use, the Associated Press reports. The “Yes & Know” campaign is centered around the phrase “Yes – cannabis is legal. Know – the rules,” and will be featured on billboards, TV, radio, print, and digital advertisements throughout this month.

The ad buy is worth $400,000. 

Linda Trujillo, who heads the New Mexico Regulation and Licensing Department, which oversees the cannabis division, told the AP that state officials “recognize the need for education in this new cannabis industry.” 

The campaign features low and slow messaging, urging consumers to start with low doses and go slow. It also tells people proper ways to store cannabis, not to take it across state lines or drive impaired, and to keep it out of reach of children and pets.  

Earlier this year, the state Transportation Department held a summit to increase awareness of the risks associated with driving under the influence of cannabis and to look at evidence-based approaches for preventing impaired driving, the report says, noting that police in Albuquerque have not noticed a significant increase in cannabis-related traffic accidents or other crimes.  (Full Story)

In category:Education
Tags:
Next Post

St. Cloud University Partners with Green Flower on Cannabis Education Program

Minnesota’s St. Cloud State University (SCSU) is the latest college to partner with cannabis education company Green Flower to offer a certificate-based cannabis education program, KNSI reports. The university is the first in the state to offer a cannabis curriculum. Minnesota’s legislature-approved adult-use cannabis…
Read
Previous Post

SUNY Cobleskill’s minor in cannabis is preparing students for jobs in the industry

SUNY Cobleskill is a college geared toward agriculture, farming and sustainability. Students study the ins and outs of agriculture, from animal science to landscape management. The school also has major programs in graphic design technology and the culinary arts. Starting last…
Read
Random Post

Marijuana Companies Sue Attorney General To Block Enforcement Of ‘Unconstitutional’ Federal Prohibition

A coalition of marijuana businesses represented by an influential law firm has filed a much-anticipated lawsuit against the U.S. attorney general, seeking to block the federal government from enforcing cannabis prohibition against their state-legal activity. They claim perpetuating prohibition in state markets…
Read
Random Post

Gen Z Women and Cannabis: A Love Story

I’ve been picking up dime bags and smoking out of pipes in the car since high school. Growing up with traditional Chinese-born parents, cannabis was extremely prohibited—not unlike the stigma of cannabis we’re trying to break. Over the years, my…
Read
Random Post

Vermont Cannabis Sales Reach $5.7M in January

Vermont cannabis retailers sold about $5.7 million worth of cannabis products in January. Cannabis sales in Vermont reached $5.7 million in January, according to Agency of Administration data released last week. The state collected more than $1 million in tax revenues from…
Read
Random Post

Tough Times Likely Ahead for New Illinois Marijuana Shops

If past is prologue, then the 55 upcoming Illinois social equity license lottery winners on Thursday are going to have a rough time actually getting their shops open for business. As of January, only three of 192 social equity retailers that received…
Read