Cannabis Lounges Are Redefining Hospitality, Cirrus Social Club Founder Says

June 30, 2023 · Benzinga

Cannabis lounges are gaining traction in the rapidly evolving cannabis industry, offering individuals a safe and responsible space to consume cannabis while enjoying a unique social experience.

In an exclusive interview, Cirrus Social Club founder Arend Richard shares insights into the regulations, challenges, innovations, and societal impacts associated with cannabis lounges.

Richard highlights the wide range of regulations governing cannabis lounges in different jurisdictions. Some areas allow “Marijuana Hospitality” with limited or no food and beverage service. Denver-based Cirrus Social Club, however, stands out by offering food and drinks.

‘No Bad Highs’

Creating a safe environment for responsible cannabis consumption is a top priority for cannabis lounges.

Richard emphasizes the importance of age restrictions, comprehensive staff training, clear consumption guidelines, and obtaining the necessary licenses and permits.

“With dozens of brands about to pop up at the same time, it’s important that we all keep our cards close,” he says.

Cirrus Social Club, for example, focuses on catering to first-time cannabis consumers and ensuring a positive experience for all guests, under its motto “no bad highs.”

Richard plans to create a ballroom with a 10-foot floral display, a private room for up to 12 guests, as well as a 3,000-square-foot ballroom called the Rose Room. To meet cannabis hospitality standards, Richard and his partners are reportedly investing $3.5 million in renovating the building, aiming to open by the end of September.

Public Perception & Social Acceptance

Cannabis lounges face challenges in gaining mainstream acceptance due to the industry’s varied approach to social consumption.

However, Richard believes that by creating an environment where even non-regular cannabis consumers like his own grandmother would feel comfortable, cannabis lounges can change generational perceptions of cannabis overnight.

“My Nana, who is semi-retired and spends her time jet-setting to beautiful destinations, hasn’t consumed cannabis since the 60s (…) If I can get my Nana to go, I can get my whole family to go,” he says.

Richard draws a parallel between social drinking and social cannabis consumption, emphasizing the mind-opening abilities of cannabis to bring a genuine curiosity about life.

“Having that state of mind exist in a familial dynamic has the power to heal ‘generational trauma,'” he adds. “A hot-button topic right now, but certainly has a reason to be so hot.”

Innovative Experiences & Collaborations

“We can’t wait to share the multitude of different experiences we will be offering. What I can say is, that Cirrus will be like a magic show. We will captivate your attention and ignite your excitement,” claims Richard.

Richard also anticipates industry collaborations and reveals plans to partner with organizations like ‘This is Jane Project’ to “offer meditative seshes for trauma healing in a safe space in our Rose Room Ballroom.” “I’m most excited about hospitality collaborations, though. The future of big hospitality names and up-and-coming cannabis lounges is a bright one!” he says.

Target Demographic

Cannabis lounges ensure inclusivity by targeting specific demographics, avoiding the mistake of trying to cater to everyone. By considering who might feel uncomfortable, license holders can create a welcoming environment where others will also feel at ease.

It’s not necessary to have an extensive range of products; instead, focus on catering to a specific group, and others will follow suit, he recommends.

See Also: Toronto Gets First Outdoor Safe Consumption Lounge For Cannabis Thanks To Leafythings And Grand Bizarre

Debunking Misconceptions

Cirrus Social Club will play a significant role in debunking common misconceptions about cannabis, Richard says. By providing a lavish and sophisticated space for cannabis consumption, the club aims to elevate the perception of cannabis in society.

Not all cannabis lounges may contribute positively to destigmatization, but Richard asserts that places like Cirrus Social Club focus on how cannabis can spread joy.

“The distinction that some lounges will make, Cirrus being one of them, is making it about the place that cannabis takes you when consumed, and how to operate from that place more often. It’s not about the sesh, it’s not about the smoke, it’s not about any of that. Those things are important! However, the true focus is on the mind-opening capabilities of this plant to spread joy,” Richard concludes.

By debunking misconceptions, promoting open conversations, and addressing diverse consumer preferences, cannabis lounges like Cirrus Social Club are pushing the boundaries and transforming the social landscape surrounding cannabis. (Full Story)

In category:Lounge
Next Post

Hospitality Trends Come to Retail

As the cannabis industry matures, regulatory restrictions are becoming less stringent, paving the way for dispensaries to operate more like traditional retailers and cannabis to become a normal part of everyday activities. This situation opens the door for dispensaries to co-brand with complementary…
Previous Post

Nevada eases marijuana consumption lounge rules, issues first licenses

Nevada regulators this week approved loosening air-ventilation standards for marijuana consumption lounges in Las Vegas and other parts of the state while granting the first three conditional licenses for such venues. The Nevada Cannabis Compliance Board’s (CCB) actions provide more…
Random Post

What the end of 280E might mean for cannabis business taxes

As the U.S. Drug Enforcement Administration weighs whether to revise marijuana to a Schedule 3 controlled substance, regulated cannabis producers are looking forward to the prospect of easing their heavy tax burdens under Section 280E of the federal tax code. Moving marijuana…
Random Post

Peyote Talk with Jane Fonda, Lily Tomlin and Stephen Colbert

Lily Tomlin is a shaman and she and her acting partner and friend Jane Fonda have taken peyote together, we learned on The Late Show on Mar. 9. Tomlin and Fonda were there to hype their new comedy Moving On, which will be…
Random Post

Amplify Balances Architecture with Cultural Relevance

Stroll down any of the placid, leafy avenues in Columbus, Ohio, and inevitably you’ll catch sight of an emblem of the state. Maybe it’s a flag on a porch, a bumper sticker, or an Ohio State University hat perched atop…
Random Post

Marijuana companies wade into Twitter advertising with mixed success

It didn’t take long for the first marijuana advertisements on Twitter to get shut down. On the first day the social media platform accepted cannabis ads in February, Hemper Co. Chief Marketing Officer Angel Ferrer set up an account and…