Connecting Cannabis Brands and Consumers: The Future of Brand Discovery

May 5, 2023 · Rolling Stone

THE CANNABIS INDUSTRY has been rapidly expanding in recent years, with legal status and widespread acceptance paving the way for significant growth and diversification. As the industry evolves, the role of technology in connecting cannabis brands directly with consumers is becoming increasingly important. However, the limitations of current cannabis apps have created a gap in the market, creating an opportunity for new platforms to bridge the divide.

According to an experienced executive in the cannabis technology space, who wishes to remain anonymous, existing apps like Weedmaps and Leafly provide consumers with a comprehensive directory of dispensaries and strains. However, these apps lack features tailored to the needs of experienced users and act as a middleman between brands and consumers, limiting the brands’ ability to connect directly with their audience.

This executive suggests that new direct-to-consumer platforms and apps have an opportunity to offer stronger incentive-based cash-back features and direct communication with brand representatives. These platforms could also facilitate loyalty programs, exclusive offers, and unique experiences to encourage brand advocacy and foster a strong community of cannabis enthusiasts.

The opportunities for brands to build relationships with customers are also supported by a data insight report from Weedmaps that found among survey respondents, more than half, 54%, have a favorite brand. 

It’s important to remember that, historically, the restrictive nature of the industry has created a disconnect between cannabis brands and consumers. The stigma surrounding cannabis consumption has limited its representation in mainstream media, making it difficult for brands to establish direct connections with their audience. However, new apps for the consumer are prioritizing brand-consumer interactions and reshaping the cannabis shopping experience.

One of these new options in apps is CliqueMJ. This new app offers new features that enable brands to establish direct connections with cannabis consumers, fostering loyalty through cashback, accessing valuable demographic data, and taking the lead in the brand-consumer relationship. By cutting out the dispensary as the main source of intelligence, consumers can gain a wealth of knowledge straight from the source, while cannabis brands can establish direct connections with their audience.

The cannabis industry has long been a subject of intrigue and fascination in popular culture, with its use often portrayed in movies, music, and television. However, the stigma surrounding cannabis consumption has limited its representation in mainstream media until recently. As cannabis becomes more widely accepted in pop culture, new apps could help to normalize cannabis consumption and provide users with access to a wealth of information about strains and products, empowering them to make well-informed decisions while being paid to shop their favorite brands.

Growing consumer adoption is crucial for the success of any cannabis technology platform. As the cannabis industry continues to expand, consumers are looking for innovative platforms that offer them more incentives and better experiences in finding the products they love. To achieve this, apps must provide strong rewards and cashback features to incentivize savvy and experienced cannabis consumers.

These new apps recognize the importance of consumer adoption and provide users with a simple way to get paid for buying the brands they already are consuming and not changing their current buying habits. By offering a platform where users can ask questions and receive personalized recommendations directly from the brands, these new apps are reshaping the cannabis shopping experience and empowering consumers to make informed decisions.

In addition to providing valuable information, new app options are providing direct cash incentives to cannabis consumers. Cashback features and loyalty programs provide a unique opportunity for cannabis enthusiasts to save money while exploring new products and brands. Through offering incentives, these apps are encouraging users to try new products and explore new brands, driving the growth and diversification of the cannabis industry.

This new generation of cannabis consumer apps is providing valuable demographic data to cannabis brands, allowing them to target their marketing efforts more effectively. This data helps brands understand their target audience and tailor their messaging to better resonate with their customers. By fostering a strong community of cannabis enthusiasts, apps can create a valuable platform for brands to engage with their audience and build brand advocacy.

In conclusion, the success of a premium cannabis purchasing experience is dependent on technology and simplifying the experience for the consumer. To achieve this, apps must provide strong rewards and cashback features to incentivize savvy and experienced cannabis consumers. By providing detailed information and direct cash incentives, newer generation of apps are reshaping the cannabis shopping experience and empowering consumers to make well-informed decisions. As the cannabis industry continues to grow, these innovative platforms will play an increasingly important role in connecting cannabis brands directly with consumers, driving the growth and diversification of the industry. (Full Story)

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