Dutchie admits ‘failures’ on 4/20, promises payout to marijuana retailers

April 24, 2023 · MJ Biz Daily

A “series of cascading failures” was responsible for Dutchie’s e-commerce platform outage that impacted marijuana retailers on 4/20, the company admitted.

As a make-good, Dutchie CEO Tim Barash promised to pay out retailers that use the Oregon-based cannabis tech platform “an amount equivalent to our estimate of your lost profits” during the Thursday interruptions.

After reporting “elevated error rates” on Tuesday and Wednesday, Dutchie’s e-commerce platforms went down for a part of Thursday, one of the busiest sales days of the year for U.S. marijuana retailers.

The company’s online status report noted at 8:23 p.m. ET that “Dutchie E-Commerce is back to nominal operations.”

At 10:31 p.m. ET, Dutchie reported that “this incident has been resolved.”

In a LinkedIn post Friday, Barash blamed “an issue” with the company’s database provider for the failures during 4/20, the unofficial marijuana holiday.

“We do not have any indications that this outage was caused by increased traffic due to 4/20 and unfortunately could have occurred under normal usage,” he wrote.

“Let us be clear, regardless of root cause, we understand that Dutchie did not deliver for you, your time, and your customers on the biggest day of the year.”

Dutchie sent MJBizDaily the LinkedIn post after several requests for comment.

The company markets point-of-sale hardware as well as e-commerce software for managing inventory and complying with state-mandated track-and-trace requirements.

The point-of-sale (POS) kiosks “operated without disruption” on 4/20, according to Barash.

He added that Dutchie platforms recorded 1.2 million POS transactions and more than 250,000 e-commerce deals on what was still a “record-breaking day for our industry.”

One retail worker told MJBizDaily the outage “was a complete disaster.”

“Not only was our online menu down completely, none of our patients could place online orders,” the worker said via email.

“The biggest issue was that every single one of our programmed deals for the day were wiped out of the Dutchie program.”

Barash has served as Dutchie’s CEO since November, when the company’s co-founders, brothers Ross and Zachary Lipson, left under contentious circumstances.

The Lipson brothers later sued Barash and other company board members, alleging they were illegally removed.

Dutchie boasts more than 6,000 clients nationwide and, the company says, processes more than $14 billion in annual transactions. (Full Story)

In categories:Business Dispensaries
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