Erykah Badu Partners with Cookies for Cannabis Product Line

March 4, 2023 · Ganjapreneur

Cookies is partnering with neo-soul musician Erykah Badu’s cannabis company, Apple Trees, for a product line called That Badu. Badu opened her online store, Badu World Market, in 2020, debuting the Apple Trees line of cannabis accessories. 

In a statement, Badu said she had “to take her time and do her research” before deciding to partner with Cookies.   

Apple Trees’ first product, a cross between Lemonchello and Jet Fuel Gelato, will launch on March 8 – International Women’s Day. The pre-roll version of the product will be wrapped in rose-scented paper which was developed in collaboration with Vibes. A second wave of products will release on Mother’s Day (May 14). 

“Instead of giving Mom a dozen roses for Mother’s Day, give her a bouquet fragrant, rose-wrapped pre-rolls,” Badu said in a statement. “A cannabis line created with women in mind feels very, very necessary. There is an open space for women in cannabis, and I love the idea of joining the committee of supportive women in this lane.” 

Badu added that she frequently uses cannabis when she serves as a doula for births and end-of-life care. 

“This collaboration with Erykah felt right and necessary for so many reasons. I was raised by my mother who was a powerful woman and I was mentored in the cannabis space by a powerful woman, so I think it’s extremely important for more women to be in the industry,” Berner, the co-founder and CEO of Cookies, said in a statement. “What Erykah represents is extremely unique and I believe it will elevate women in the space drastically. Plus, she is such a vibe and pleasure to work with, we took our time on this project and I’m beyond impressed with how hands-on she has been with everything.” 

The May product drop will include Badu x Cookies SF apparel, topical creams, edibles, and a non-psychoactive mushroom tea. (Full Story)

In categories:Celebrities Edibles
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