Cherry Launches New Pre-Roll Line, Only Kameleons

March 4, 2023 · Westword

Smoking a pre-roll usually involves trading a certain amount of quality for convenience, but Cherry believes that you’ll keep Kameleons around after giving them a try.

One of Colorado’s most popular flower brands recently introduced Only Kameleons, a line of pre-rolled joints made from the same strains grown by the Cherry cultivation. Known for staying on the cutting edge of new cannabis genetics, Cherry wanted a new pre-roll line that spoke to its passion for rare strains, according to sales account manager Zack Venokur.

A south Florida transplant who moved to Colorado to work in the cannabis trade, Venokur knows a thing or two about exotic reptiles and cannabis. To learn more about Cherry’s Kameleons and how important diversification is for the company, we caught up with Venokur.

Westword: So what’s behind the name, Only Kameleons?

Zack Venokur: Chameleons are some of the most exotic reptiles in the world. It can shoot its tongue twice the length of its body, change colors based on emotions and habitat, and adjust to its settings, kind of like how we have to be in the Colorado cannabis market. So instead of “exotics only” or something like that, we wanted to use an animal with cool packaging. A chameleon has pop and catches consumer attention, and the joints are sort of like little chameleons, too. Each tin has three 0.6-gram joints, which is around a half-eighth overall. (Full Story)

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