Canopy Growth’s boom and bust: A timeline

February 9, 2023 · The Globe and Mail

Canopy Growth Corp. announced Thursday it plans to lay off about a third of the company’s staff – close to 800 people – and close its flagship production facility in a former Hershey chocolate factory in Smiths Falls, Ont. It’s the latest blow to one of Canada’s cannabis giants, which boasted an $18-billion stockmarket valuation less than four years ago.

Here’s a timeline of how Canopy’s marijuana dreams went up in smoke.

2013: Canopy Growth Corp., known as Tweed Marijuana Co. at the time, takes over the abandoned Hershey factory in Smith Falls, revitalizing the hard-bitten Ontario town sometimes referred to as “Skid Falls” in neighbouring Perth.

August 2018: Constellation Brands Inc., the global alcohol company that makes Corona beer and Robert Mondavi wine, invests $5-billion in Canopy − hedging against potential declines in beer and liquor sales as consumer tastes shift.

October 2018: Canada officially becomes the second country in the world legalize recreational marijuana. Amid celebrations across the country, websites and stores sell out of many brands and strains in hours as customers endure long lines to be a part of the historic day.

November 2018: With 750 employees at Canopy’s Smiths Falls headquarters, the small town sees a real estate boom.

April 2019: Canopy pays US$300-million to secure the rights to buy U.S. cannabis producer Acreage Holdings Inc., strategically positioning itself should federal marijuana laws change in the United States.

July 2019: Bruce Linton, the co-founder of Canopy and one of the cannabis industry’s most prominent executives, is fired after months of poor financial results and rising tensions with the company’s new owner. Mark Zekulin is named interim leader of the company as it searches for a new chief executive officer.

November 2019: With little access to fresh cash, Canada’s licensed cannabis producers face a new reality. Once an investment banker’s dream, Canada’s marijuana fever has broken under the weight of warnings about ridiculous valuations, bad deals and aggressive stock promotion.

March 2020: Canopy closes two massive greenhouses in British Columbia and lays off 500 employees, as the company seeks to slow its cash burn and bring its production in line with lower-than-expected demand for legal marijuana.

December 2020: Canopy cuts ties with its venture capital arm, Canopy Rivers Inc., as the investment company struggles with several poorly-performing assets and massive losses on a greenhouse project in Leamington, Ont.

April 2021: Canopy chief financial officer Mike Lee tells investors in a virtual presentation that COVID-19-driven headwinds in Canada will likely have an impact on Canopy’s near-term performance.

November 2021: Canopy replaces Mr. Lee and its long-serving chief product officer in an executive shakeup that comes barely two weeks after the company reported weak earnings. Mr. Lee, Canopy’s executive vice-president and CFO, and Rade Kovacevic, president and CPO, are replaced by Judy Hong and Tara Rozalowsky.

Legal cannabis spending in Canada

In USD billions




August 2022: Four years after Canadian cannabis stocks peaked in September, 2018 – a month before recreational marijuana was legalized – many mid-tier producers have merged with rivals simply to stay alive. Canopy’s share price has collapsed from $67.74 on Sept. 7, 2018, to $3.39.

September 2022: Canopy exits the cannabis retail business with two deals to divest its Tweed and Tokyo Smoke stores.

November 2022: Canopy CEO David Klein has high hopes for the U.S. Senate and potential cannabis legislation after midterm elections. Canadian cannabis companies believe Washington is serious about federally legalizing cannabis and predict the U.S. will deliver big pot profits.

February 2023: Canopy announces layoffs and the closure of its flagship production facility in Smiths Falls. (Full Story)

In category:Business
Next Post

Cannabis MSO MedMen warns about cash situation, ability to stay afloat

California-based cannabis multistate operator MedMen Enterprises is warning investors that it might not have enough money to “meet its obligations” for the next year and that there are questions about its ability to stay in business. MedMen’s latest quarterly filing…
Previous Post

N.J. will allow more legal weed companies to grow cannabis to boost slowly growing market

With New Jersey’s legal marijuana market off to a slow start, state officials announced Wednesday they would eliminate the cap on the number of companies allowed to grow weed and make $10 million in grants available to people opening a cannabis…
Random Post

The Unionization of Cannabis

Teamsters Local 777 members walked off their jobs at two of Green Thumb Industries’ Rise Cannabis shops in Illinois the day before 4/20. For thirteen days, they picketed the dispensaries, demanding better wages and other concessions. Even when the strike…
Random Post

Meet Super Chill, the California Cannabis Company Making Healthier Rosin Edibles

Candy-styled sweets, corn syrup–filled gummies, oily munchies—junk foods still dominate the world of weed edibles. But consumers are maturing, as are their palates. More are seeking wellness-focused cannabis edibles that don’t add unnecessary sugar. Enter, Super Chill, a California-based brand whose infused…
Random Post

Kentucky governor signs law establishing delta-8 guidelines

Kentucky’s governor signed a bill into law that establishes a framework to test, label and regulate delta-8 and outlaws sales to those younger than under 21. The bill, which was approved by the state’s Republican-led House and Senate, also bans possession for those younger…
Random Post

Cronos Shutters Kristen Bell's Happy Dance CBD Product Line

In 2020, actress Kristen Bell announced her entry into the burgeoning CBD market with the Happy Dance skincare line in association with the Ontario-based Cronos Group. Just more than two years later, Cronos is closing it down as of Jan. 27. At the…