MLB Makes Charlotte’s Web ‘Official CBD of Major League Baseball’

October 13, 2022 · Ganjapreneur

Major League Baseball (MLB) is partnering with Charlotte’s Web Holdings Inc. in an exclusive multi-year deal to make the brand the “Official CBD of Major League Baseball,” CNBC reports. It is the first deal between a CBD company and one of the four major U.S. professional sports leagues.  

MLB announced in June it would allow teams to begin selling sponsorships to CBD brands. Previously, only Ultimate Fighting Championship (UFC) and NASCAR allowed CBD sponsorships. Under MLB rules, all products considered for sponsorships must first pass a THC threshold analysis by the National Sports Federation (NSF), confirming they do not have active levels of THC. Daily Edge, one of Charlotte’s Web tincture products, is certified by NSF. Once the product is released, it will feature the MLB logo on its bottle. 

In June, MLB Chief Revenue Officer Noah Garden said league officials have been eyeing the CBD category “for a while and waiting for it to mature to the point” where the league was comfortable with it.  

While MLB is the first league to partner with a CBD company, other U.S. athletes have launched their own CBD brands or reached sponsorship deals, including former National Football League tight end Rob Gronkowski, U.S. Women’s National Team star Megan Rapinoe, and the Richard Childress NASCAR team. 

Charlotte’s Web has previously partnered with National Women’s Soccer League club Angel City FC. 

Full Story

In categories:CBD Sports
Next Post

CBD Slows the Aging Process Says a New Study, So When Should You Start Taking It?

Why It Isn’t Too Early To Use CBD For Preventing The Detrimental Effects Of Aging Realizing that you’re getting old can be a tough process. For some, it comes with cracks and pains with even the slightest movements. For others,…
Read
Previous Post

A Beginner’s Guide to Functional Mushrooms and CBD

Mushrooms are having a moment. Well, perhaps much more than a moment. Foraging for fungi is an ever-popular pastime. As more folks go meat-less, they’re turning to the little forest sprouts for sustenance. We’re even seeing them in cocktails. And as states and cities decriminalized…
Read
Random Post

Thailand Reverses Course on Cannabis Legalization

Thailand is on the brink of a major shift in its cannabis policy with the introduction of a new law proposed by the Minister of Public Health, Mr. Cholnan Srikaew. According to the Thai Examiner, this law aims to strictly regulate…
Read
Random Post

Adult-Use Marijuana Initiative Expected to Reach Ohio Voters This Fall

A recent poll showed than 60% of Ohioans support recreational cannabis. A campaign to legalize marijuana for Ohioans age 21 and older is ready to collect additional signatures in order to qualify for this November’s ballot. The recreational marijuana law,…
Read
Random Post

New Hampshire Marijuana Legalization Commission Takes Shape, With First Meeting To Consider State-Run Reform Model Set For Next Week

A New Hampshire commission tasked with preparing legislation to legalize marijuana sales through a system of state-run stores has officially been established, with members being appointed to the panel and a first meeting scheduled for next week. The governor signed a…
Read
Random Post

Maryland Senators Approve Marijuana Sales Bill As State Prepares For Legalization This Summer

A Maryland Senate committee has amended and approved a marijuana sales bill to get the state ready for the implementation of a voter-approved legalization referendum, sending it to the floor—where a vote is expected this week. At a meeting of the…
Read